Archive for May, 2011

Beta-carotene is most famously known for giving carrots their characteristic orange colour

Carrots.  They’re orange they’re crunchy and they’re turning out to contain compounds that are much more important to health and well-being than we ever could have imagined.

Ever wonder what makes a carrot orange?  It’sβ-carotene, just one of over 600 carotenoids belonging to a family of compounds with members present in every photosynthetic plant on Earth.   But it’s not just about esthetics.  β-Carotene is an important precursor to vitamin A – an indispensible carotenoid derivative that has gained massive popularity in the health and beauty market.

What recent studies are now showing, however, is that there are benefits inherent in the β-carotene that go beyond just vitamin A and can actually be attributed to other non-vitamin A carotenoid derivatives formed during the full oxidation of the β-carotene molecule.

Sound complex? That’s because it is.  But let’s see if we can simplify it just a little.


If you were to take the β-carotene molecule and break it up by adding in oxygen you would get a complex mixture of carotenoid derivatives that have shown many beneficial effects on the health and well-being of our four-legged canine pals.  These carotenoid derivatives are unique and distinctly different from vitamin A, which results from a specific enzyme-driven reaction within the gut of humans and animals.

In other words, in order to unlock the full benefits of β-carotene it must first be fully oxidized, a process that occurs naturally and spontaneously in nature. 

This oxidation process results in the full destruction of the β-carotene molecule itself and the production of a whole host of oxidation products that have important non-vitamin A health benefits.

So why not just eat more carrots?  Turns out it’s not as simple as that. 

While the process of carotenoid oxidation occurs naturally in the plant world, the products of that oxidation reaction are present in such minuscule amounts that it would be physically impossible to get the full benefit just by increasing the quantity of vegetables you eat.

Enter OxC-beta, a formulation of fully oxidized β-carotene derivatives that has shown some extremely promising benefits for humans and animals alike.

While it may take some time for this research to hit the human health market, our four-legged canine friends are able to benefit from this research right now making them the first species to utilize the inherent powers contained in theβ-carotene molecule.

Move over Vitamin A – OxC-beta’s time to shine.


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If you have pets, chances are you have shedding!

It’s a sight all pet owners are familiar with: a small tuft of fur glued precariously to your pant leg or adorning the collar of your favorite shirt.

Shedding. It’s a natural part of pet ownership but one that most pet parents say they could do without.

It seems whether you have a Collie or a Corgi, a Mastiff or a mutt, if you have pets you have shedding. Period.

Pet owners all across Canada are in constant search of a product or device to help them control shedding and put an end to the crazy clumps of fur that cling to every surface in their home all year long.

From supplements to pills and from combs to rollers it seems there is no end to the possible remedies to this unsightly problem.

One popular remedy, touted for its skin and coat benefits, is omega fatty acids found most commonly in the oils from fish such as salmon. These oils work by acting as a natural anti-inflammatory and by increasing overall skin and coat health. And while these fatty fish oils show some beneficial effects, many owners complain that the greasy capsules and smelly oils they need to give several times a day are almost as bad as the shedding problem itself.

To those owners who feel they are fighting a losing battle and are ready to wave the white flag and surrender, I say this: All hope is not lost.

New research on the effects of oxidized carotenoids on the immune system has uncovered a humbling discovery about the nature of beta carotene.

It seems beta carotene, a molecule most famous for lending carrots their characteristic orange colour, is much more important to canine health than once thought.

For years, researchers have sought to find out what this carotenoid molecule does and how it might be beneficial to human and animal health.

What they’ve discovered is that the beta carotene molecule itself is not as important as the molecules that are created when the beta carotene is broken up using oxygen. This full oxidation occurs spontaneously in nature in miniscule amounts every day but now researchers are able to duplicate this natural process in the laboratory.

What does this have to do with shedding?

Well it turns out that dogs that have a better immune system are healthier, which helps with better coat retention and therefore reducing shedding.

And that means less vacuuming for you.

Now Canadian pet owners have a new choice when it comes to managing the shedding fur of their favorite four-legged friend.

Oximunol, a simple once-a-day natural supplement formulated from the oxidized derivatives of the beta-carotene molecule just might be the solution pet owners across Canada have been searching for.

Working truly from the inside out, these oxidized carotenoids help to keep Fido’s fur where it belongs – on Fido!




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