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Beta-carotene is most famously known for giving carrots their characteristic orange colour

Carrots.  They’re orange they’re crunchy and they’re turning out to contain compounds that are much more important to health and well-being than we ever could have imagined.

Ever wonder what makes a carrot orange?  It’sβ-carotene, just one of over 600 carotenoids belonging to a family of compounds with members present in every photosynthetic plant on Earth.   But it’s not just about esthetics.  β-Carotene is an important precursor to vitamin A – an indispensible carotenoid derivative that has gained massive popularity in the health and beauty market.

What recent studies are now showing, however, is that there are benefits inherent in the β-carotene that go beyond just vitamin A and can actually be attributed to other non-vitamin A carotenoid derivatives formed during the full oxidation of the β-carotene molecule.

Sound complex? That’s because it is.  But let’s see if we can simplify it just a little.

βCAROTENE: IT’S NOT JUST FOR CARROTS ANYMORE  

If you were to take the β-carotene molecule and break it up by adding in oxygen you would get a complex mixture of carotenoid derivatives that have shown many beneficial effects on the health and well-being of our four-legged canine pals.  These carotenoid derivatives are unique and distinctly different from vitamin A, which results from a specific enzyme-driven reaction within the gut of humans and animals.

In other words, in order to unlock the full benefits of β-carotene it must first be fully oxidized, a process that occurs naturally and spontaneously in nature. 

This oxidation process results in the full destruction of the β-carotene molecule itself and the production of a whole host of oxidation products that have important non-vitamin A health benefits.

So why not just eat more carrots?  Turns out it’s not as simple as that. 

While the process of carotenoid oxidation occurs naturally in the plant world, the products of that oxidation reaction are present in such minuscule amounts that it would be physically impossible to get the full benefit just by increasing the quantity of vegetables you eat.

Enter OxC-beta, a formulation of fully oxidized β-carotene derivatives that has shown some extremely promising benefits for humans and animals alike.

While it may take some time for this research to hit the human health market, our four-legged canine friends are able to benefit from this research right now making them the first species to utilize the inherent powers contained in theβ-carotene molecule.

Move over Vitamin A – OxC-beta’s time to shine.

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