Happy New Year everyone and welcome to 2012!
We all know that the New Year is traditionally a time to reflect on the past and set a course for the days ahead. But what is it about a new calendar year that prompts us to make impossible resolutions to try to obtain goals that we were unable to achieve in the previous 365 days?
Let’s face it; whether it’s a pledge to eat better or exercise more, we all know that statistically most New Year’s resolutions are abandoned within the first few weeks of the New Year. So why do we feel the need to torture ourselves this way?? If you’re anything like me you don’t really buy into the whole ‘New Year Resolutions’ business in the first place.
As someone who lives and breathes marketing I am smart enough to know that most resolutions are the result of clever advertising tactics that target our self-esteem and attempt to convince us that there are aspects of ourselves that should be changed.That’s why this year I challenge you to not make any New Year’s Resolutions. Instead, why not just resolve to be the best “you” possible?
Whether that involves improving your overall health or making more time for family and friends, simply aim to live your life in such a way that you are true to yourself. This way, any goal you then achieve will be contributing to your greater journey!
All of us here at Avivagen are truly excited about the days ahead and we look forward to sharing in your 2012 journey and making you a part of ours.
May your New Year will be filled with health, happiness and, above all, JOY!